Promise design – New Design From Israel 2011
Promise Design will showcase a collective exhibition of around 40+ Israeli designers selected by the curators Vanni Pasca and Ely Rozenberg to present their latest products as part of Ventura Lambrate 2011 during Milan Design week.
The aim of the exhibition is to map the different design trends in Israel through a selection of products and work that showcases experimental design, self-production, and production in small series with an accent on creation of industrial products in the manner of traditional craftspeople.
Following on from the first Promise Design exhibition six years ago (“Promise Design 2005″ at the Triannale of Milan) many questions were raised about Israeli design. This year the new exhibition aims to give an answer to the main question and prove that Israeli design does exist and is getting his place in the international context. “The exhibition aims to give a glimpse at the design scene in Israel, showing the quality of the different designing areas, and is what design historian Mel Byers (author of The Museum of Modern Art Design Encyclopedia) defined as “the world’s best-kept secret.”
Gallant and Jones Recommends:
Zohar is one of Israels best designers when it comes to porcelain and ceramics and is why we are recommending her to be one of the designers to watch. Zohar’s Alice cup is a great fun design that is used for drinking cold chocolate from. Its porcelain structure mixed with stainless steel straw and quirky ‘drink me’ graphic had us immediately smitten. Onion Vase was born from the question where does the vase end and the flower start and the answer produced this lovely green vase. Also check out the Luma lighting collection made from a mixture of porcelain and natural luffa sponge, surely a great statement piece.
Arnon’s La Linea light stood out for us right from the moment we saw it, even though it was shown at last years show we felt it was worthy of being picked as one of our recommended. Using one single strip of swirled spring steel, the shape of the light fixture can be manipulated, inviting the user to change and fix the line of light in different silhouettes, redirecting the light source.
Two products designed by Barzeev stood out for us but for completely different reasons. It was the concept behind Starlight that made it most interesting: – “Lying on your back, on a clear night, under a starry sky is an extraordinary feeling. The transition of his intangible memory into an object created this inimitable lamp. The polygonic structure, set with 126 LED’s moves, adjusts and resembles in this way the dynamic movement of the stars.” With Barzeev’s other product, the Zaza chair, it was simply the combination of design aesthetic mixed with great material choices and a jazzy colour palette that helped it make its way onto our recommended list.
Both Arnon and Barzeev are involved with the D-Vision Laboratory. Mr. Sami Sagol, owner and chairman of Keter Group, established D-Vision in 2005 and is a program aiming to train the future leaders in the industrial design field whilst also serving to fill the missing link between Academy and Industry.
Margriet Vollenberg, Margo Konings, Fulvia Ramogida, Goska Sobkowiak