Spotted: Gucci To Debut Eco Friendly Eyewear

Gucci innovative acetate sunglasses

High-end designers are stepping up to show that great fashion can exist with eco-sustainability. This coming August, Gucci will join forces with Safilo, the worldwide leader in eyewear, and launch a line of sustainable eyewear. Created out of innovative acetate that contains a higher percentage of material from natural sources, the line will consist of four model eyeglasses and two bio-based sunglasses.

Gucci bio based models

Gucci has also announced that in the first six months of 2012, new packaging that has been designed to simplify the production process will accompany the eco-friendly eyewear.

Sounds like Gucci is ready to walk the walk and talk the talk of being an environmentally friendly company!