Handmade and Hot: Superflylullabies

We met Julie at a small trade show in Vancouver when we first launched our business. We liked her immediately not to mention Superflylullabies stunning collection of really cool baby blankets, bibs and other fun baby gear (hint hint to anyone looking for gifts for our new baby! xG).

Who are you? 

I’m Julie: wife, mum, Bowie-fanatic… a general lover of life.

Where are you? 

Oh, I’m in Fort Langley, BC, a cozy little burb just east of Vancouver.  I work out of a studio in the middle of the woods, where I’m currently watching the daily routine of two stellar jays outside my window, building a nest, fornicating, then tearing apart said nest; quite the little lover’s ritual they have, going on…

Why do you hand make your products? 

“Why” is an important question: I have many “because’s”.

The tradition of handmade is so important to our culture, for so many reasons.  Trades and handcrafts are passed down from generation to generation in a family line, they are taught in technical schools, they can be self-learned through experimentation and developing technique: there is no limit to how they can be acquired, but the same holds true for all, that handmade boasts a list of unending positives.

Handmade creates jobs.  In my life, as an example, after having my children I decided I didn’t really want to go back to my very full-time job – particularly as that income would have been swallowed up by childcare.  It made far more sense to take the downtimes of bedtimes, nap times and playtimes, and create something that would help to sustain us, living in one of the most expensive cities in North America.  For a stay-at-home-mum, creating my own work has given me the freedom of making a career, while putting the lives of my children first.

The handmade supports family life.  As alluded to above, I’m able to work from a studio out of my home, keeping close to my family, working when it fits everyone’s schedule.  There is probably a lot obvious, in this statement, but even when mum’s a little busy with market season, and filling orders, it’s a beautiful thing to just bring my kids in here and get them to cut some fabric for me, or give them each some tasks.  They feel like champs, and well, I just think it’s killer-cute.

As an individual, the most fulfilling aspect in doing something handmade, is the creative outlet it is.  Creativity fosters creativity.  If I’m being totally transparent {which I usually am}, I’ve had the struggle of a lifetime with my mental health {depression + anxiety} after giving birth to my second child.  Directing my mind’s and body’s energy into something as {seemingly} benign as making baby blankets has been the single most life-giving practice for me, in coming out of it.  Particularly on the days I don’t feel like doing it at all… nothing helps me feel more normal than putting my hands to work.

And I think I would be completely remiss, if I didn’t make mention of the impact buying from independent businesses, and those who handcraft, can create.  In the age of the Occupy Movement, the meme: “If you really want to Occupy Wall Street, do your holiday shopping at a small independent merchant”, has become regular viewing on Facebook, Twitter and the like.  For good reason: by making a choice to take away your dollars from big box companies and give it to local businesses in your communities, you’re investing in the future of your own community.  Obviously, it doesn’t encapsulate everything these people are “occupying” for, but it’s a good option to adapt some change into our own lives.

Where would you like to see them? 

Gosh.  You know, it would make my day to see them anywhere.  I love seeing them on the the shelves of my favourite shops, I love seeing them featured on websites… last week I got to see them on the front of the Vancouver Sun.  I’m not complaining.

My favourite is seeing them on babies.  We were given so many fugly baby things, when we became parents – and to someone with an eye for design, this is just fundamentally wrong.  I see no good reason that just because someone squeezed out a little person, that they should be now classified as “old”, “dowdy”, “square”… or any of the things I would associate with the typical baby gift.  These things lay around MY house.  I’m the one who has to look at them, I have to stroll around the hood with them, they are adorning MY little person… they should be, at the very least, AWESOME.

What dreams do you have for your products? 

I’ve been holding back a bit, while my own kids are still so young.  Once I have a little more time to myself, I hope to make Superfly Lullabies less of a lifestyle business for me, and more of a successful brand, that others know.  I think I’ve been blessed, rather without even knowing it, in having to start small and keep it small while I raise my family… because I tend to dream big.  But I also tend to chase my dreams.  We’ll see ;)

website: www.superflylullabies.com

shop: www.cargoh.com/store/superfly-lullabies

blog: www.superflylullabies.com/category/blog/

Thank you for answering our questions Julie.

xox Gwyn & Tamra


  1. Cariann,

    Julie’s work is the best!!! I love everything she does! Still waiting the adult size blanket! :)

  2. Fritz,

    Superfly Lullabies is really sensational. Everything is done with care and effort and it looks amazing.

  3. gallantandjones,

    Hey Fritz, you are so right, the finish is just beautiful.
    And I hear you Cariann! Can’t wait until the day I have a grown up one for snuggling on my couch!
    – Gwyn