I love seeing more companies dive into sustainable materials and come out with great designs that I want in my closet. I think it shows that being friendly to the environment is not only for hippies or greenies. It really is important and accessible for everyone. So with that, here are some fabulous, eco-friendly lines that you should know about:
Anthropologie’s O by Organic: Anthropologie’s latest addition to their online shop and in-store locations is O by Organic. Being a part of Anthropologie, you already know the clothes are gorgeous, but with this line they are also green. Each piece in this collection has been created exclusively from recycled fabrics while also meeting fair labor conditions. And frankly, I wouldn’t mind adding this skirt to my closet.
Stella McCartney’s Green Me: High-end designer Stella McCartney is no stranger to promoting environment sustainability throughout her designs. She recently announced that her Spring Summer 2012 collection will include an eco-friendly sunglasses collection. The sunglasses will be crafted from a variety of raw materials, such as citric acid and caster-oil seeds. And of course, each piece will live up to the Stella McCartney name beautifully.
Edun: In 2005, Bono and his wife, Ali Hewson, launched Edun, a fashionable brand that has developed trade with Africa in an effort to create a sustainable economy within the continent. Sold online as well as in department and specialty stores, this brand is a stellar example of creating on-trend clothing while also helping develop commercial and social development within Africa. Go ahead and click through to the site. I promise you’ll like what you see.
H&M’s Conscious Collection: With customers ranging from Kate Middleton to yours truly, H&M is a store for us all. And with their eco-friendly line, Conscious Collection, H&M is a store for the environment as well. The Conscious Collection delivers clothing made from Tencel, recycled polyester, organic cotton and other sustainable fabrics.
American Apparel’s Sustainable Edition: In an effort to integrate organic cotton into the production line, American Apparel now issues their “most popular styles in 100% USA certified organic cotton”. With this approach, you get the same designs you already love in a material that is less degrading on the environment.
Kuyichi: We’ve talked a lot about organic and recycled cotton here on the blog, but that’s not all in the world of sustainable materials that make great fashion. Using close to 100% sustainable materials, Kuyichi utilizes hemp, lenpur, left over fabrics from previous collections and other fabulous materials to create their knits, jeans and other on-trend garments. And can we just say we are loving their menswear?! Kuyichi says it best: You can look good and feel good at the same time.
Howies: Howies is all about creating quality clothing with lower impact products. And with that high-quality, your clothes last longer and don’t end up in a landfill. You’ll find mens, womens and kids lines that can be worn day-to-day as well as while you are indulging in your favorite activities, such as biking, running and more.
With another handful of companies to delve into, it’s no longer realistic to think that living eco-friendly is inconvenient or off-trend. These certainly aren’t all of the brands on today’s market that are hopping on the eco-friendly wagon, but we wanted to give you a taste of what’s available.
Have you seen any other brands launch clothing and accessories from sustainable materials? What are you favorite “green” products?