The Think Dirty App

think dirty app

Think Dirty App

Equipping your household and beauty bag with non-toxic products sounds like a dream, but intimidating and confusing labels can also make it seem like an impossible task. But this app just made it a whole lot easier.

Why it’s OK to Think Dirty!

The Think Dirty app is designed to alert you of any ingredients you need to watch out for on your favourite products. Just download the free app and scan barcodes while you shop.

The app will let you know if the product you scan has any potentially toxic ingredients you would be better to avoid.
With a family history of cancer, Think Dirty founder and CEO Lily Tse decided to research potential causes of breast cancer, which brought her to look at the ‘toxic’ ingredients in personal care products.

Think Dirty app

“There are hormone disruptor chemicals in many products that have been linked to breast cancer,” Tse wrote on the Think Dirty website. Popular chemical ingredients like DEA (Diethanolamine), MEA (Monoethanolamine), TEA (Triethanolmine) and other phthalates and parabens all can disrupt hormones and produce cancer-causing agents. “My lip gloss and shampoo are products I would never think to describe as “toxic” or could contain cancer-causing chemicals.”

While she sought out all-natural or organic products, she found that there was “little transparency in labelling cosmetics.” Tse decided to take matters into her own hands and created this app to help you learn about potentially dangerous ingredients in cosmetics and other personal care items while you shop.

With more than 2,300 brands and 110,000 products, the Think Dirty app will have you covered when it comes to living a healthier and toxic-free life.

Here are some crazy statistics and further information:

Only 10 Chemicals are banned in US.

Canada has banned just over 600 and The European Union Health Commission has banned over 1,300 chemicals.

There is lax government regulations when it comes to cosmetics

There’s no pre-market approval requirement for cosmetics to be on sale in US and Canadian markets.

No legal meaning of “Natural” and Organic.

Laws do not regulate the use of words like “Natural” and “Organic” on cosmetics and personal care products.

Fragrances are considered trade-secret

Manufacturers are not required to disclose specific fragrance ingredients on the product label. Instead, the generic term parfum is listed, representing a mixture of potentially dozens of chemicals.